You must carry on the work now, take the ladder’s rung I left;
Climb to altitude I dream of, gain the zenith’s darkling cleft.
Be the star-gazer’s successor, write the thoughts for men unborn,
Tell them how the stars have fallen; show the daylight yet unborn.
I am dying in the knowledge, there is more for you to find,
More to watch with patient lenses, more to share with ardent mind.
But remember, what you suffer for the truth’s persistent gleam,
Is the agony of angels for the dawning of a dream.
“The Old Astronomer to His Pupil”
Sarah Williams 1868
Vision Deck
Code Name : POLARIS
Contents
Part 1
Part 2
Part 3
Observation
Opportunity
Ambition
Vision
Platform Overview
Product Database
Core Technologies
Product Discovery
Product Planning
Product Development
Product Delivery
Customer Engagement
Service Performance
Hub : User & Notification Center
Outcome Oriented
Key Features
AI Capabilities
Strategic Outcomes
Paths to Success
Mindset
Solution
Overview
Core
Platform
Modules
Key
Attributes
Part 1 : Solution Overview
Key Observation
In a world where speed, efficiency, and collaboration define long-term success, the automotive industry stands at a pivotal crossroads. For decades, traditional OEMs have perfected the art of building vehicles. But today, software drives innovation and customer value. The tools and methods that once fueled our success are now outdated and fragmented, leaving teams to navigate a maze of disconnected processes. Without change, we risk falling behind, wasting time, energy, and losing talent.
Thesis
This proposal introduces a custom-built, end-to-end (E2E) software product development platform—a unified solution tailored to our unique challenges. It will bring clarity, speed, and focus to the way we work, aligning strategic objectives with daily execution. By integrating tools, workflows, and data into a single platform, we enable our teams to collaborate seamlessly and prioritize effectively.
Aspiration
By investing in this solution, we lay the foundation for a new era of innovation, collaboration, and excellence. Imagine a world where productivity soars, ideas flourish, and teams feel empowered to produce their very best work. This is our chance to define the future of automotive software and position Stellantis as a leader in a connected-technology-driven era. The path forward is clear, and the time to act is now.
The Opportunity
Building a scalable foundation for a new era…
By solving these challenges, we can eliminate inefficiencies, unlock innovation, and position Stellantis as a leader in the future of automotive software.
Our Ambitious Goals
A platform where workflows are not just efficient but transformative…
* with the right strategy, this E2E solution can become marketable to other OEMS & represent a significant revenue driver.
Building an automobile demands precision, coordination, and a meticulously designed assembly line built on dedicated facilities. From individual parts to a fully operational vehicle, every component must connect seamlessly, driven by an intricate, well-orchestrated process. This system has been perfected over decades, enabling Sellantis to deliver vehicles that are not just functional, but innovative and exceptional.
So why should software development — the digital soul of our vehicles — be any different?
This is the vision of Polaris
Polaris
A North Star for E2E Software Product Development
Imagine a future where software flows through its own state-of-the-art platform where every phase—discovery, planning, development, deployment, engagement and performance—is seamlessly unified, connected and optimized.
A platform where:
Teams move in unison, aligned by real-time insights and shared goals.
Data flows effortlessly, eliminating silos and accelerating decisions.
Innovation thrives, powered by collaboration, clarity, and speed.
Polaris transforms software product development into a seamless, holistic, strategic, and efficient process. Just as the assembly line revolutionized automotive manufacturing a century ago, Polaris will revolutionize how we design, build, and deliver software solutions to customers.
Part 2 : Core Platform Modules
A Holistic Vision
E2E Platform Unifying Software Information & Linking Core Activities
8 Core Modules + Hub
3 Solution Architectures
1
Product Database Foundation
Module 1 : Define & Centralize our Product Lexicon
Use Cases
Product Database Outcome
The Product Database provides software clarity, transparency, consistency, and connection—enabling teams to quickly find answers & reduce ambiguity.
2
Platforms & Core Technologies Foundation
Module 2 : Link Vehicles & Hardware Technologies to Software Solutions
Use Cases
Platforms & Core Technologies Outcome
This module empowers product teams to streamline integration, reduce complexity, and ensure hardware-software alignment across all vehicle platforms.
3
Product Discovery Innovation
Module 3 : Evaluate Opportunities & Define Innovative Solutions
Use Cases
Product Discovery Outcome
This module fuels continuous innovation—transforming opportunities into solutions that accelerate growth, and deliver sustainable value to customers.
4
Product Planning Innovation
Module 4 : Prioritize Initiatives, Budget & Plan Product Development
Use Cases
Product Planning Outcome
This module ensures strategic alignment, optimized resource use, and on-time delivery, empowering software teams to execute with confidence & agility.
5
Product Development Execution
Module 5 : Develop Cutting-Edge Software Technologies & Products
Use Cases
Product Development Outcome
This module accelerates the delivery of high-quality software by uniting teams, streamlining workflows, and automating processes for speed & precision.
6
Product Deployment Execution
Module 6 : Deploy Software Products & Technologies Seamlessly to Vehicle Platforms
Use Cases
Product Deployment Outcome
This module fuels continuous innovation—transforming opportunities into solutions that accelerate growth, and deliver sustainable value to customers.
7
Product Engagement Insight
Module 7 : Monitor Customer Engagement & Satisfaction
Use Cases
Product Engagement Outcome
This module provides real-time, actionable insights that drive product improvements, enhance customer satisfaction, and inform strategic decisions.
8
Service Performance Insight
Module 8 : Assess Business & Financial Performance Metrics
Use Cases
Service Performance Outcome
This module delivers actionable economic insights that optimize efficiency, maximize profitability, and drive data-informed strategic decisions.
*
User & Notifications Hub Connection
Hub : User “Home Screen” & Communications Hub
Use Cases
User & Notification Hub Outcome
The User Notification Center provides a single, personalized view that fosters clarity, boosts engagement, and streamlines communication across all modules of Polaris.
With Polaris, we aren’t just building a tool.
We are building a foundation to drive profound transformation—a future where software product development is faster, smarter, more flexible and connected than ever before.
A future where no one gets left behind…
Part 3 : Key Attributes
Outcome Oriented
Platform : Holistic Flow & Visualization
Polaris forms a sustainable process continuum, where outcomes drive strategy to iteratively evolve our products & services.
With stakeholders united in one platform we can efficiently drive cyclical improvements; not only on “what” solutions we deliver, but on the process itself “how” we work together.
#
Platform Key Features
Capabilities to make us “better, faster, stronger” and more aligned…
Use Cases
Ai
AI Powered Capabilities
Leveraging AI to accelerate operations & improve decision making…
Use Cases
⏦
Data Transparency
Information shared at the right level, in the right way…
Polaris provides access & distributes information based on functional user accounts.
Information is curated to ensure relevant data is effectively communicated to maintain transparency, but tactically to avoid conflict & arbitration.
⚛︎
Strategic Outcomes
Building a sustainable foundation for a better future…
All that remains is the courage to act, to change, to grow…
Paths To Success
3 Paths to brining this E2E solution to life / market…
Mindset
Applying the Overview Effect…
This balance is why we build Polaris
Contributors
Florian Guilhaume
Enrique Castro
Alain Freyemouth
Valerio Alba
Yasmina Helene Khelil
Guilia Servoli
Raju Pulikkotil
Jonathan Ponce
Danny Blodgett
Sara Repen
Tyler Borrell
Nathalie Corinne Holdry
Marry Beth Duffy
Oliver Rullkoetter
Greg Codouni
Grant Casey
Richard Tinnel
Ming Liu
